Keebler: Soft Batch Chocolate Chip Cookies & Fudge Stripes Maple Crème Cookies Review (2023)


This is a taste test/review of the Keebler Soft Batch Chocolate Chip Cookies and the Fudge Stripes Maple Crème Cookies.
* The Soft Batch Chocolate Chip Cookies were $2.50 at Meijer. 2 cookies (32g) = 150 calories

* The Fudge Stripes Maple Crème Cookies were $2.99 at Kroger. 2 cookies (28g) = 140 calories

Music Credit: “Fearless First" Kevin MacLeod (
Licensed under Creative Commons: By Attribution 3.0

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Today, kevin and I are going to be reviewing some keyboard cookies now you're going to say tammy.

Those have been around forever.

Yes, I know they've been around forever, but I haven't had them in forever and we've never reviewed them for the channel.

So these are the soft batch chocolate chip cookies and I have the fudge stripe, but they're maple creams, so the maple creams were 2.99 at kroger.

They were on a special display.

They were not on the shelf, it's a special match and the softbacks were uh 250 at maya and the reason I even realized I didn't realize we had to review these.

My friend eric told me he said: hey softbatch, you've, never reviewed softbatch.

You should review those.

So I thought yeah we'll review the softback, so it says they are 150 calories for two cookies I haven't had a slot flash cookie.

That's how long it's been for me too.

I remember them in the whole bag.

Was that color red? Yes, I remember them being in a red bag, so I mean you're talking, probably the 80s.

Oh, it's been ages, yeah uh.

There are 13 servings.

No, this one that does not have a pool thing; no, they never do don't have as many chocolates tastes pretty much like.

I remember them.

It also tastes pretty much like wine number one.

You know the cake around a fig newton.

That's very plain! That's what those remind me of the cake part around fig they're, very bland they're, not terrible, no they're, not bad they're, just plain they're, not terrible, but how are you supposed to get the cookies way back here in the back by the time you get back there you're ready to finish them off, and you just rip it out.

There don't get into them right now.

You don't need to be open.

This one had a whole lot of chips.

No just take one out of the middle, it wasn't for me to eat.

I know it's for a picture but show people what they really look like.

Don't pick out, one that has a bunch of stuff on them.

Yeah pick out a plain one, because that's what it really looks like with nothing in there.

It's not bad.

It's uh, it's just it doesn't taste um like homemade for sure it tastes like it's been cooked up in a factory and it just doesn't to me it doesn't taste natural at all.

You know when you're in cookies, I guess you don't care, but it just doesn't taste like real food.

It's almost like a play-doh type thing to me.


I don't think it's good um! It's just it's to me.

It's a super blank.

It's not terrible, but I I just.

I would never buy those um, but they name a bunch of their topics on the back.

They have chips, deluxe, um, coconut dreams.

Now I do like the coconut dreams.

I think the coconut are good.

Those are like the um girl scout cookies, the coconut those are not all soft bats.

Are they no okay? These are, then they say country, style, oatmeal.

I don't remember those or not and fudge stripes, which we have folks right.

There and they've come out with all different flavors of fudge.

Stripes we've reviewed most of them on the channel.

If you do a search for fudge, stripes um, and so these are maple cream.

Uh two cookies is 140 calories, not in a refillable bag, they're pretty strong maple.

Very I can smell them.

Let's white color cream.

Those aren't bad for strong to smell.

As the white flavor is gonna lighten them.

Let's see I'm the opposite.

I don't see.

I don't I don't get a lot of.

I do get maple, but I don't get tons of maple, I'm the opposite.

I think they're strong yeah, I think they're strong, um, maybe not taste better asleep.

Today, uh.

For me I would uh not be able to finish a whole package of this because I would get sick of them.

Oh I've been sick of those too, because even what I get out of them is very chemical.

It's very, very, very chemical maple.

It is sweet, but it is all up in my sinuses that maple flavor, it's sharp.

It's not bad.

It's just sharp and it's a very chemical maple um, because maple's delicious.

You know when, when it's done right, but this just tastes like a chemical maple um, there are so many fudge stripes that I would rather have that that I can eat over and over and over again.

These aren't ones that I would not buy these again, because it's just too much they're they're, very chemicals, artificial.

I don't think they're too strong, but I do it does linger and it's there and it is like I get it up in my nose and it is there, but it's we've had stronger maple that was like wow.

That's like killing me like uh.

If I'm gonna eat a maple cookie, I love those like the maple leaf cookies yeah.

Those are shaped like a leaf but see I think those are stronger but they're not as artificial.

I think the artificial has a lot to do with it.

They are not digging the artificial vibe of things at all and they both they're, they feel like they were concocted and they were in a factory.

You know they just um.

I guess I expect too much because I I, but I don't buy these cookies either so they're.

I'm not one of these people, that's going to walmart normally and buying these, so I guess they're just not meant for people like me.

I would rather um there's too many other chocolate chip cookies.

You know that I would just rather have so, and now you know years ago, when we were kids, you didn't have the walmart bakery market side brand or whatever selling these great big, delicious, wonderful, cookies up front.

Now you do so I mean they have to compete against that, and I would rather, you might be paying more for for the cookies up front, but you're getting really really good quality, delicious flavored cookies.

I would for the most part for the yeah.

I would rather go up front in in the bakery and get those cookies then go back on the shelf for any of those cookies.

Any bread, not just keebler, but any of those brands.

I'd rather go up front and buy something from the bakery so explore your bakeries at your stores.

So I'll have a picture for you at the end of these cookies, and thanks for watching you.


When did Keebler soft batch cookies come out? ›

Nabisco--maker of Oreos, the industry's top-selling cookie--came out with its Almost Home brand in August, 1983, and the Keebler elves baked up Soft Batch in March, 1984. The soft cookies were backed by large advertising and promotion budgets.

Where are Keebler chocolate chip cookies made? ›

Today Keebler manufactures more than 200 different products from its 83,000-square-foot facility in Elmhurst, Illinois. Those products, including the chewy Soft Batch cookie, are sold in some 75,000 retail outlets nationwide.

What kind of cookies do the Keebler elves make? ›

Fudge Stripes™ Original

Delicious fudge coats a delightful shortbread cookie that's thoughtfully crafted by the Elves themselves. Our Fudge Stripes™ are the pride of the Hollow Tree® because they're made with Keebler® fudge. Take a peek at our variety of sizes!

What are Keebler chocolate chip cookies called? ›

Chips Deluxe® Soft Batch

We craft every irresistibly soft and chewy homemade-style Soft Batch cookie right here in the Hollow Tree™ with loads of sweet chocolatey chips.

What happened to Keebler fudge cookies? ›

The cookie and cracker lines were separated when Kellogg's sold the cookie line and the rights of the Keebler name to Ferrero SpA in 2019. The cracker lines are now marketed under the Kellogg's or Sunshine names.

What happened to Keebler cookies? ›

BATTLE CREEK, Mich., July 29, 2019 /PRNewswire/ -- Kellogg Company (NYSE: K) announced today that it has closed the sale of Keebler cookies and other selected businesses to the Ferrero Group and its related companies.

Who makes the world's best chocolate chip cookies? ›

Where to eat The best Chocolate Chip Cookie in the world (According to food experts)
  • Levain Bakery. New York City, United States of America. ...
  • Diddy Riese Cookies. Los Angeles, United States of America. ...
  • Jacques Torres Chocolate. ...
  • The Sycamore Kitchen. ...
  • JD's Chippery. ...
  • Flour Bakery and Cafe. ...
  • Clear Flour Bread. ...
  • Graze.

When did Kellogg's buy out Keebler? ›

Although Kellogg bought the Keebler Foods Company in 2001 for about $3.9 billion, this deal still allows the company to streamline its portfolio. Kellogg plans to keep the rest of its North America snacking businesses, including its crackers, salty snacks and toaster pastries brands.

Are Mother's cookies made by Keebler? ›

Mother's Cookies is a food brand owned by Italian conglomerate Ferrero Group.

Are Girl Scout cookies just Keebler? ›

Today, Girl Scout cookies are produced by two bakeries: ABC Bakers (a subsidiary of Interbake Foods, which is owned by George Weston Limited) and Little Brownie Bakers (a subsidiary of Keebler, which is owned by Kellogg's).

What Keebler cookies are like Girl Scout cookies? ›

Coconut Dreams are the Keebler knock-off version of Girl Scout Samoas. Aside from having a dumpy name, Coconut Dreams are exactly the same as Samoas. And again, the Coconut Dreams are (barely) fewer calories and they're cheaper by the box. If you like Samoas, you'll like Coconut Dreams (if you can get past the name).

What happened to Keebler brand? ›

Keebler's cookies, crackers, and the like have been American cultural staples for over 150 years. While the company has changed a bit over the years — it's since been acquired by another American giant, Kellogg — it remains a mainstay of cookie and cracker aisles nationwide.

What company makes Keebler fudge stripe cookies? ›

Since taking over the Keebler brand two years ago, Ferrero has rolled out updated recipes and packaging for its cookie brands, including Fudge Stripes.

What do the British call chocolate chip cookies? ›

Cookies. In the U.K., a cookie specifically refers to a chocolate chip cookie. Anything else would be called a “biscuit.” Biscuits aren't the chewy cookies you'd find in American bakeries, but have a crisper texture, like shortbread, or a snap.

What brand owns Keebler? ›

Founded in 1906 and dedicated to providing nutritious, good-tasting foods, Kellogg has manufacturing facilities in 19 countries and sells its products in more than 180 countries. Kellogg brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Nutri-Grain, Cheez-It, Morningstar Farms, and Kashi.

Do Keebler cookies go bad? ›

Yes, provided they are properly stored and the package is undamaged - commercially packaged cookies will typically carry a " Best By," "Best if Used By," "Best Before", or "Best When Used By" date but this is not a safety date, it is the manufacturer's estimate of how long the unopened cookies will remain at peak ...

What cookies were popular in the 1970s? ›

Girl Scout Cookies for sale during the 1970s included Thin Mints, Peanut Butter Sandwich/Do-si-dos®, and Shortbread/Trefoils® cookies, plus four additional choices.

Did Keebler cookies get smaller? ›

Then, not long thereafter, the company decided to downsize a few of their cookie varieties as inconspicuously as possible. Those clever elves took out two to three cookies from each package, reducing the contents from 13.3 ounces to 11.6 ounces, but retaining the same “New Look” packaging.

Why is Kellogg selling Keebler? ›

Kellogg is getting out of the cookie business to focus on snacks and cereal. Ferrero will buy Kellogg's Keebler cookies, Famous Amos, Mother's, Murray's, Girl Scout cookies and fruit snacks brands for $1.3 billion. Ferrero makes Nutella, Tic Tacs and Ferrero Rocher chocolates among other confectioneries.

What does the EL stand for in Keebler cookies? ›

The name is derived from the Keebler Elf (E.L.F.), but when they were first introduced, the "E.L." stood for "Everybody Loves". Varieties include Original and Double Stuffed (with twice the filling, introduced in May 2002) as well as fudge cookies with either fudge or peanut butter filling.

What is the #1 cookie in the US? ›

The chocolate chip cookie is far and away America's favorite cookie This should come as no surprise to anyone who enjoys the tasty treat. More than 53% of American adults prefer the cookies over the next most popular kind, peanut butter.

What are the number 1 cookies in America? ›

1 Chocolate Chip Cookie (No Further Description Necessary)

America's favorite cookie and the one dubbed “the American cookie” is the Chocolate chip cookie.

What is the number 1 selling cookie in the world? ›

The First Cookie Brands In The United States

These facts have remained true until today, making Oreo one of the oldest and most popular cookie brands in the country! Honestly, they're now the best-selling brand of cookies in the world.

What has happened to Zesta crackers? ›

Due to supply constraints in manufacturing, there is a temporary shortage of Zesta crackers. At this time we do not have an estimated date on when they will be back in stock but, we are working as fast as we can to get it back on store shelves.

Why is there a shortage of Kellogg's products? ›

The Kellogg's Strike That Started It All

The strike lasted 71 days until December of 2021, when both sides agreed to a new five-year contract. Because the strike lasted so long, some Kellogg's products, including Rice Krispies, have been in short supply as the company tries to catch up with production.

Who bought out Kellogg's? ›

The Ferrero Group has acquired the cookie, fruit and fruit-flavored snack, ice cream cone and pie crust business from The Kellogg Co. The $1.3 billion deal includes Keebler, Mother's, Famous Amos, Murray's and Murray's Sugar Free, Little Brownie Bakers, Stretch Island and Fruity Snacks.

Why are Mother's cookies discontinued? ›

The company cited rising prices for raw materials and fuel, and on Monday filed for Chapter 11 bankruptcy in U.S. Bankruptcy Court for the District of Delaware. The company that made Mother's cookies at the end was the Archway & Mother's Cake and Cookie Co.

Who makes hocus pocus cookies? ›

The Hocus Pocus cookies are made by Nestle Toll House and the pack makes 20 break and bake cookies.

What company owns GrandMa's cookies? ›

Frito-Lay acquired GrandMa's Cookies in 1980, originally founded by Foster Wheeler in Portland, Oregon in 1914, which launched nationwide in the United States in 1983.

Did Girl Scout cookies get smaller 2023? ›

Have the cookies gotten smaller? No, Girl Scout Cookies are the same size and weight per package.

Which Girl Scout cookie was discontinued? ›

When commercially-made Girl Scout cookies arrived on the scene in 1951, they premiered three flavors: sandwich, shortbread, and chocolate mints. Shortbread and chocolate mint are still around today, as Trefoils and Thin Mints, but the sandwich cookie is no longer with us — more on that later.

Why don't Girl Scouts sell cookies all year? ›

Because only registered Girl Scouts can sell Girl Scout Cookies, their market availability is generally between January and April, when Girl Scouts participate in the program through their local council.

What is the most popular girls scout cookie? ›

According to the Girl Scouts website, Thin Mints is the highest-selling flavor of cookies nationally, followed by Samoas. The top 5 flavors of cookies sold nationally include: Thin Mints® Caramel deLites®/Samoas®

Are Keebler coconut dreams the same as Samoas? ›

They look almost identical to Samoas, except that the chocolate stripes on the Coconut Dreams look like a milk chocolate versus the darker chocolate stripes on the Samoas. They have the same calorie count, at 140 calories per 2 cookies; Coconut Dreams have more fat and Samoas have more carbs.

How many types of Keebler cookies are there? ›

About Keebler

The Keebler Elves make more than 30 varieties of delicious cookies and sweet treats made from quality ingredients, including the classic Fudge Stripes, Chips Deluxe®, Sandies® and more.

Are Keebler and Kellogg's Club crackers the same? ›

Originally branded as a product of Keebler, it became a product of Kellogg's after the mega American manufacturer acquired the brand in 2001, before subsequently selling the Keebler cookie lineup as well as rights to the Keebler brand name in 2019.

What happened to Keebler chocolate sandwich cookies? ›

Keebler was acquired by Kellogg's in 2001, and Kellogg's removed Droxies from the market in 2003. Kellogg's then marketed a similar chocolate sandwich cookie under the Famous Amos brand, along with sandwich cookies of other flavors, but also discontinued the line.

What kind of cookie is fudge stripe? ›

Delicious fudge coats a delightful shortbread cookie that's thoughtfully crafted by the Elves themselves. Our Fudge Stripes™ are the pride of the Hollow Tree® because they're made with Keebler® fudge.

Are Keebler fudge stripe cookies vegan? ›

Are Keebler fudge stripe cookies vegan? Unfortunately, they are not vegan.

Did Keebler change El Fudge cookies? ›

The Modern E.L. Fudge Cookie is Born

In late 2002/early 2003, almost two decades after the original cookie hit store shelves, Keebler changed things up. Instead of just putting Ernie, their most famous elf, on the cookie, they decided to introduce the world to some of the other elves in the Hollow Tree.

What do Americans call jam? ›

Jam (UK) / Jelly (US)

In America, this is called Jelly.

What do they call cucumber in America? ›

American cucumbers, whose seed is called Americana Slicing Hybrid, are the variety you're most likely familiar with at the grocery store, and are often simply labeled "cucumber." The skin of these cucumbers can be tougher than other varieties, and some you buy at the grocery store may have been coated in wax to help ...

What do Americans call zucchini? ›

Courgette or Zucchini

English zucchini goes by courgette in England, the French word for the green gourd. The United States inherited the Italian name, and both terms reference the summer squash. Note that the word squash refers to a fruity drink in Britain, and a mature version of the courgette fruit becomes marrow.

Is Keebler a private brand? ›

Public Subsidiary (55% Owned by Flowers Industries, Inc.) Keebler Foods Company, majority owned by Flowers Indus-tries, Inc., is the second largest cookie and cracker manufacturer in the United States, marketing its products in more than 75,000 retail locations in the country and in selected international markets.

Did Keebler change their name? ›

In 1927, those bakeries working together all merged into the United Biscuit Company of America. There were several bakeries under the name, including Keebler. The United Biscuit Company went through some changes over the years, but Keebler remained in operation as they were.

Is Keebler a club cracker? ›

Kellogg's® Club® Original Crackers.

What cookies were popular in the 1980s? ›

1980s: Snickerdoodles

Just as Spandex and leg warmers were present in many closets in the '80s, these cookies were a staple in many kitchens.

When did Keebler Elf cookies come out? ›

The company's elf lore began when ad man Leo Burnett created the elves for Keebler in 1969. Keebler was acquired by United Biscuits in 1974, headquartered in West Drayton, Middlesex, England.

When did Pillsbury soft baked cookies come out? ›

We focused on launching Pillsbury Soft Baked Cookies for that quick treat, knowing there is not always time for baking.” The Pillsbury Soft Baked Cookies will be available at Walmart stores in March 2021, but you can preorder them on beginning on March 10.

What was Elvis Presley's favorite cookie? ›

Chocolate Chip Oatmeal Cookies

There was a lot of butter and chocolate in the King's favorite cookies, but there were also oats and walnuts. His County Fair Cookies would appeal to cookie lovers everywhere.

What is the most loved cookie in the world? ›

10 Most Popular Homemade Cookies
  • ONE. Chocolate Chip Cookies.
  • TWO. Peanut Butter Cookies.
  • THREE. Oatmeal Raisin Cookies.
  • FOUR. Peanut Butter Blossoms.
  • FIVE. Sugar Cookies.
  • SIX. Classic No-Bake Cookies.
  • SEVEN. Molasses Cookies.
  • EIGHT. Macaroons.
Mar 28, 2020

What is America's first favorite cookie? ›

The chocolate chip cookie is far and away America's favorite cookie This should come as no surprise to anyone who enjoys the tasty treat. More than 53% of American adults prefer the cookies over the next most popular kind, peanut butter.

What is the oldest Christmas cookie? ›

According to historians, gingerbread was the first cookie to be associated with Christmas. In England, Queen Elizabeth I had gingerbread molded into the shapes of her favorite courtiers, from which the treasured holiday favorite—gingerbread men—were born.

What does El Fudge stand for? ›

The name is derived from the Keebler Elf (E.L.F.), but when they were first introduced, the "E.L." stood for "Everybody Loves". Varieties include Original and Double Stuffed (with twice the filling, introduced in May 2002) as well as fudge cookies with either fudge or peanut butter filling.

What is the shelf life of soft baked cookies? ›

Soft cookies usually have a shelf life of 6 to 12 months. To maintain a soft and moist texture before expiration occurs, soft cookies should have a moisture content of 10% to 12%.

What is older Oreos or chocolate chip cookies? ›

Were Oreos invented before chocolate chip cookies? Oreos were invented in 1912. Chocolate chip cookies date back to 1938. So, Oreos are older than chocolate chip cookies.

What was the first cookies and cream cookie? ›

South Dakota State University claims the flavor was invented at the university's dairy plant in 1979 by plant manager Shirley Seas and students Joe Leedom and Joe Van Treeck. In a 2005 press release, Blue Bell Creameries claimed they were the first company to mass-produce the flavor, in 1980.

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